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From NPCs to Ads: How AI is Reshaping the Gaming Landscape

Artificial Intelligence (AI) is permeating every corner of our lives, and the video game industry is no exceptio...

Trends

Marketing Strategies for Eastern I.P.s

Gaming has been a global industry since it broke out of US technical institutions half-way through the 20th century. From the 1980s onwards, players at home could jump between Ghostbusters (Activision, US), Treasure Island Dizzy (Codemasters, UK), and Super Mario Brothers (Nintendo, Japan), or visit arcades for a blast on Space Harrier (Sega, Japan)...

Ideas

The current state of digital

Digital is the fastest growing sector in advertising and marketing and now accounts for almost 70% of all ad-spend globally. The days of tv ads with matching luggage passing for digital campaigns are long gone.....

Trends

Can Lightning Strike Twice?

A quick glance at the gaming landscape in 2023, and you could be forgiven for thinking you've travelled back in time...

Trends

The Storm That Broke The Teacup

There was a time in gaming when the largest releases defined the landscape. Now, with a renaissance in indie development...

Trends

The Journal - Volume 1

Design is ubiquitous; it helps us, it influences us, it excites us. It has the ability to be in our faces, not allowing us to look away...