News

Ideas

How gaming saved my mental health

I can still recall first coming face-to-face with zombies back when my brothers and I couldn't tear ourselves away from Resident Evil: Director's Cut. I remember the sheer fear of facing The Gulag for the first time... and the fact I came out victorious. More recently, League of Legends has become an almost daily pursuit. And I’ve even clocked hundreds of hours on Clicker Heroes. You get it. I’m a committed, life-...

News

Hall of Fame: 15 Years of ICHI

As we celebrate 15 years of ICHI, we reflect on ICHI’s beginnings and recognise the diverse array of projects that have shaped our journey...

News

Esports Marketing: Navigating the Wild West

The ever adapting Esports landscape can be seen as uncharted waters for non-endemic brands to enter, despite the growing interest in captivating the Gen Z audience...

Trends

The Storm That Broke The Teacup

There was a time in gaming when the largest releases defined the landscape. Now, with a renaissance in indie development...

Trends

Marketing Strategies for Eastern I.P.s

Gaming has been a global industry since it broke out of US technical institutions half-way through the 20th century. From the 1980s onwards, players at home could jump between Ghostbusters (Activision, US), Treasure Island Dizzy (Codemasters, UK), and Super Mario Brothers (Nintendo, Japan), or visit arcades for a blast on Space Harrier (Sega, Japan)...

Ideas

From NPCs to Ads: How AI is Reshaping the Gaming Landscape

Artificial Intelligence (AI) is permeating every corner of our lives, and the video game industry is no exceptio...

Ideas

The current state of digital

Digital is the fastest growing sector in advertising and marketing and now accounts for almost 70% of all ad-spend globally. The days of tv ads with matching luggage passing for digital campaigns are long gone.....

Trends

Can Lightning Strike Twice?

A quick glance at the gaming landscape in 2023, and you could be forgiven for thinking you've travelled back in time...

Trends

The Journal - Volume 1

Design is ubiquitous; it helps us, it influences us, it excites us. It has the ability to be in our faces, not allowing us to look away...