News

New Work

Self-Awareness and Taking Risks: Kingdom Come: Deliverance 2’s Social Media Success

KCDII has ridden a wave of social media success up to and beyond its release, thanks to the campaign’s willingness to double-down on the game’s identity, embrace the tone of internet culture, and do all this in a polished manner...

News

Celebrating Women in Gaming: 10 Great Games made by Women

It’s (almost) International Women’s Day, so, what better way to celebrate than with games made by women? I’ve compiled a list of my favourite female-led video games and the women involved in their development belo...

Ideas

8 Video Games You Might Not Know Were Inspired By Books

Discover video games you never knew were inspired by books. Explore how literature has shaped some of gaming’s most unforgettable worlds and stories...

Ideas

Surviving lockdown with Death Stranding

I’ve always known that video games have helped my mental health. There’s always been a game for me to take my mind off a problem, allowing me to relax and take a mental break. In the case of Death Stranding, it was something I needed to do every day to help me cope with the stress caused by the first lockdown of the 2020 pandemic...

Ideas

How gaming saved my mental health

I can still recall first coming face-to-face with zombies back when my brothers and I couldn't tear ourselves away from Resident Evil: Director's Cut. I remember the sheer fear of facing The Gulag for the first time... and the fact I came out victorious. More recently, League of Legends has become an almost daily pursuit. And I’ve even clocked hundreds of hours on Clicker Heroes. You get it. I’m a committed, life-...

News

Hall of Fame: 15 Years of ICHI

As we celebrate 15 years of ICHI, we reflect on ICHI’s beginnings and recognise the diverse array of projects that have shaped our journey...

News

Esports Marketing: Navigating the Wild West

The ever adapting Esports landscape can be seen as uncharted waters for non-endemic brands to enter, despite the growing interest in captivating the Gen Z audience...

Trends

The Storm That Broke The Teacup

There was a time in gaming when the largest releases defined the landscape. Now, with a renaissance in indie development...

Trends

Marketing Strategies for Eastern I.P.s

Gaming has been a global industry since it broke out of US technical institutions half-way through the 20th century. From the 1980s onwards, players at home could jump between Ghostbusters (Activision, US), Treasure Island Dizzy (Codemasters, UK), and Super Mario Brothers (Nintendo, Japan), or visit arcades for a blast on Space Harrier (Sega, Japan)...

Ideas

From NPCs to Ads: How AI is Reshaping the Gaming Landscape

Artificial Intelligence (AI) is permeating every corner of our lives, and the video game industry is no exceptio...

Ideas

The current state of digital

Digital is the fastest growing sector in advertising and marketing and now accounts for almost 70% of all ad-spend globally. The days of tv ads with matching luggage passing for digital campaigns are long gone.....

Trends

Can Lightning Strike Twice?

A quick glance at the gaming landscape in 2023, and you could be forgiven for thinking you've travelled back in time...

Trends

The Journal - Volume 1

Design is ubiquitous; it helps us, it influences us, it excites us. It has the ability to be in our faces, not allowing us to look away...