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Marketing Strategies for Eastern I.P.s
Gaming has been a global industry since it broke out of US technical institutions half-way through the 20th century. From the 1980s onwards, players at home could jump between Ghostbusters (Activision, US), Treasure Island Dizzy (Codemasters, UK), and Super Mario Brothers (Nintendo, Japan), or visit arcades for a blast on Space Harrier (Sega, Japan)...
Geoff Court, Creative Director
10 Minute Read