News

Ideas

The Rise of Gaming Fandoms: Where Passion Becomes Power

From League of Legends to The Last of Us, discover how gaming fandoms have evolved into powerful communities shaping culture, trends, and storytelling...

News

Esports Marketing: Navigating the Wild West

The ever adapting Esports landscape can be seen as uncharted waters for non-endemic brands to enter, despite the growing interest in captivating the Gen Z audience...

Trends

The Rise of Easter Eggs in Video Games

Explore the origins of Easter Eggs in video games, and the different forms that they can take.

Ideas

From Pixels to Parenthood: The Generational Shift in Gaming Dads

A new dad reflects on how gaming has changed now that he’s a father, and what it means to raise kids as part of the first generation of lifelong gamers...

Ideas

The Evolution and Influence of Japanese Gaming Culture

How has Japanese gaming culture evolved over time and what impact has it had on Western gaming culture?

News

Breathing life into games with seamless marketing support

Keeping up with the ever-changing gaming landscape can be tough. With the arrival of Marketing Services at ICHI, we’re committed to helping our clients adapt by providing holistic support - whatever their needs may be...

Ideas

From Tabletop to Pixel: How Board Games Shaped Video Game Design

Celebrate National Board Game Day by exploring how board games influenced video game design, from Civilization’s strategy to Hearthstone’s deck-building roots...

News

The Last of Us and the Impact of Gaming in Popular Culture

Gaming is now a dominant cultural force. With The Last of Us Season 2 on the horizon, explore how video games are shaping broader pop culture...

Event

12 Iconic Video Game Mums to Celebrate This Mother’s Day

From warlords and vampires to heroes and time travellers, celebrate these iconic video game moms this Mother's Day...

Trends

What makes Roguelikes tick?

Discover what makes roguelikes so engaging! Explore the thrill of procedural generation, permadeath, and skill-based progression...

New Work

Self-Awareness and Taking Risks: Kingdom Come: Deliverance 2’s Social Media Success

KCDII has ridden a wave of social media success up to and beyond its release, thanks to the campaign’s willingness to double-down on the game’s identity, embrace the tone of internet culture, and do all this in a polished manner...

News

Celebrating Women in Gaming: 10 Great Games made by Women

It’s (almost) International Women’s Day, so, what better way to celebrate than with games made by women? I’ve compiled a list of my favourite female-led video games and the women involved in their development belo...

Ideas

8 Video Games You Might Not Know Were Inspired By Books

Discover video games you never knew were inspired by books. Explore how literature has shaped some of gaming’s most unforgettable worlds and stories...

Ideas

Surviving lockdown with Death Stranding

I’ve always known that video games have helped my mental health. There’s always been a game for me to take my mind off a problem, allowing me to relax and take a mental break. In the case of Death Stranding, it was something I needed to do every day to help me cope with the stress caused by the first lockdown of the 2020 pandemic...

Ideas

How gaming saved my mental health

I can still recall first coming face-to-face with zombies back when my brothers and I couldn't tear ourselves away from Resident Evil: Director's Cut. I remember the sheer fear of facing The Gulag for the first time... and the fact I came out victorious. More recently, League of Legends has become an almost daily pursuit. And I’ve even clocked hundreds of hours on Clicker Heroes. You get it. I’m a committed, life-...

News

Hall of Fame: 15 Years of ICHI

As we celebrate 15 years of ICHI, we reflect on ICHI’s beginnings and recognise the diverse array of projects that have shaped our journey...

Trends

The Storm That Broke The Teacup

There was a time in gaming when the largest releases defined the landscape. Now, with a renaissance in indie development...

Trends

Marketing Strategies for Eastern I.P.s

Gaming has been a global industry since it broke out of US technical institutions half-way through the 20th century. From the 1980s onwards, players at home could jump between Ghostbusters (Activision, US), Treasure Island Dizzy (Codemasters, UK), and Super Mario Brothers (Nintendo, Japan), or visit arcades for a blast on Space Harrier (Sega, Japan)...

Ideas

From NPCs to Ads: How AI is Reshaping the Gaming Landscape

Artificial Intelligence (AI) is permeating every corner of our lives, and the video game industry is no exceptio...

Ideas

The current state of digital

Digital is the fastest growing sector in advertising and marketing and now accounts for almost 70% of all ad-spend globally. The days of tv ads with matching luggage passing for digital campaigns are long gone.....