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Breathing life into games with seamless marketing support

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Samantha Lester
Studio Head

Keeping up with the ever-changing gaming landscape can be tough. With the arrival of Marketing Services at ICHI, we're committed to helping our clients adapt by providing holistic support - whatever their needs may be.

Marketing at ICHI

Here, marketing is more than just a standard campaign or paid media plan - it’s crucial in amplifying a game’s brand identity! When paired with our Brand and Creative services, we believe the value of a fully integrated approach drives results and supports continuous growth.

Our Approach to Marketing

In an ever-evolving market, we provide ongoing strategy, execution and optimisation to bring a client's game to life. Whether they prefer to work collaboratively or want us to take the lead, marketing at ICHI is a continuous, data-driven process that enhances brand presence, adapts to changing audiences and amplifies the impact of our creative and brand work.

  • Kevin Taylor, Marketing Director

  • David Salman, Senior Marketing Manager

  • Ashton Gibbs, Social Media Marketing Manager

Amplifying Brands

Nowadays, it’s hard for games to stand out. Our Marketing Services can help navigate an extremely saturated playground with a cohesive go-to-market (GTM) plan that includes:

  • A robust, insight-led marketing roadmap that fully resonates with target audiences.
  • A bold creative vision conceived in collaboration with our Brand and Creative Services, that includes brand positioning, compelling visuals, and promotional content.
  • Daily syncs, shared workflows, and ongoing collaboration for proactive, adaptive and perfectly aligned ways that fit the game’s development milestones.
  • Digital events, social teasers, and community involvement that engages players, generates anticipation and creates long-term loyalty.

We help to unlock the potential of our clients’ games with a range of services that cuts through the noise to connect with global audiences.

Not sure what you need?

We’d love to help.

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