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The Last of Us and the Impact of Gaming in Popular Culture

Ashton Gibbs
Social Media Marketing Manager

Becoming way too emotionally invested in Joel and Ellie. The gut-wrenching weight of every decision. That slow, guttural, stuttering sound of a clicker on the other side of a wall. The Last of Us wasn’t just a game – it was an experience. A cinematic masterpiece (yes, even before HBO and Sky Atlantic got involved) that proved games could be as narratively enthralling and emotionally impactful as the best of Hollywood.

And now, with The Last of Us Season 2 ready to hit our screens this weekend, the conversation isn’t just about what’s next for Joel and Ellie – it’s about how gaming has redefined storytelling, sparked global fandoms, and become a force in the entertainment industry and beyond.

The rise of gaming within popular culture

Remember when video games were just, y’know, a ‘nerdy thing’ reserved for kids and basement-dwelling teens? And when video game adaptations were a bit of a joke, often failing to translate their magic to the big screen? Ill-fated movies like Street Fighter or 1993’s Super Mario Bros. 

Those days are long gone.

Somewhere along the way – perhaps because of lockdown boredom, perhaps because of tech generations growing up – gaming became mainstream.

Then came The Last of Us, a show that silenced sceptics, pulled in huge viewership numbers (we’re talking 32 million viewers per episode in the US alone), and proved to the masses that gaming had more to offer than mindless button-bashing.

It’s not alone, either. The Witcher (okay, yes, technically based on books first) created a mainstream heartthrob in Geralt. Castlevania brought dark fantasy and deep lore to Netflix. Arcane won an Emmy. The Fallout TV series hit the highest viewership ever achieved by an Amazon Prime Video title in a single week. And this weekend, A Minecraft Movie has scored the top start ever at the box office for a video game adaptation, stealing the crown from The Super Mario Bros. Movie.

Beyond film and TV, brands are tapping into gaming culture with in-game collaborations, major Esports tournaments are bringing in millions of viewers, and the fashion space is drawing inspiration from popular games. Today, the integration of gaming within wider culture can be seen everywhere. Even Snoop Dogg and Eminem are being enjoyed by a new generation thanks to Fortnite.

  • The Last of Us ‘Clicker’: a survival horror icon

  • A Minecraft Movie: breaking records at the box office

What made The Last of Us a cultural phenomenon?

A strong adaptation stands as its own masterpiece by embracing what made the game exceptional from the start, transforming it into a cinematic experience that delights both die-hard fans and newcomers alike. It respects the source material, rather than just slapping a famous title on a mediocre script. The Last of Us did this perfectly. 

For starters, it wasn't afraid to go deep. This wasn’t your bog standard ‘survive the apocalypse and shoot up a load of zombies’ kind of tale. It was a brutal, emotional, gut-punch of a story, where taking out the monsters took a back seat.

In fact, The Last of Us is more about human connection than anything else. About love born from loss. And, if you ask me, the evolving relationship between Joel and Ellie is a masterclass in character development. There’s something universally moving about two broken people finding comfort in each other… even if that comfort sometimes involves a morally questionable decision or two.

Joel’s actions at the end of Season 1 sparked debates that haven’t stopped since the game first released in 2013. Was he right? Was he selfish? Does love justify radical actions? It’s the same grey-area storytelling that made epic shows like Breaking Bad and Game of Thrones pop culture juggernauts. 

And let’s not forget to talk about Bill and Frank. In just over an hour, the show delivered one of the most tender, honest portrayals of a same-sex relationship (in my humble, romantic opinion). That sweet yet tragic episode broke the internet, won hearts globally, and left me a snivelling, snotty mess all three times that I’ve watched it.

You see, The Last of Us didn’t just include LGBTQ+ characters as tokens. It gave them space and natural depth. Ellie herself, openly queer, is now a powerful protagonist, offering LGBTQ+ representation in gaming and TV for younger fans who may have rarely seen themselves represented in these worlds before.

  • Joel and Ellie: leading a complex story of survival

  • Bill and Frank: a portrait of love through adversity

Season 2 sneak peek

If the show follows the game (which I have a feeling it will), then buckle up. Without getting into spoiler territory, those of us who’ve played The Last of Us Part II are prepared for things to get intense. And emotional. IYKYK.

Season 2 will likely introduce us to Abby, a new central character who stirs the pot. A lot. Expect themes of revenge, grief, and the cyclical nature of violence, paired with big emotions, bold storytelling, and potentially a fair few people yelling at their TVs.

Bring tissues, and a cushion to hide behind.

Endgame unlocked: What’s next for gaming in the mainstream?

The success of The Last of Us and others has kicked the door wide open for more video game adaptations, and there are some seriously exciting ones coming up. For me, it’s the upcoming adaptations of Until Dawn, Gears of War and BioShock that are tickling my fancy.

I think it’s safe to say, gaming has officially leveled up. It’s not just shaping what we play – it’s influencing what we watch, what we wear, and what we talk about.

It’s a good time to be a gamer, eh?

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