Fast Travel Games
The Midnight Walk
An Indie Title. A Bold Launch.
Fast Travel Games came to us with a distinctive game, The Midnight Walk; a dark fantasy-horror adventure rendered in stunning stop-motion clay animation.
The Ask? Launch the game across PS5 and Steam with a lean budget to cover both paid media and creative - and do it fast, with maximum impact. We only had six weeks to build and run the entire paid media campaign from the ground up.
Lean strategy, laser-focused targeting. We split the media by platform (60% PlayStation, 40% Steam) and honed in on key psychographics: Players who love artistic, story-led indie games.
Launch Trailer
Agile creative production. We adapted existing trailers and key art into high-performing formats: 30s, 15s, 6s video cutdowns, Meta carousels, and TikTok ready verticals, all matched to platform specs and trends.
9x16 Launch Trailer
Rapid execution. From briefing to go-live, we delivered in under six weeks - planning, producing, launching and optimising the campaign end-to-end.
1x1 Launch Trailer
Endslate Key Art
The results?
-> Doubled wishlists to 700k
-> CTR 135% better than forecasted
With smart strategy, tight creative, and focused execution, The Midnight Walk didn't just survive its constraints - it thrived within them. This is proof that indie titles can punch well above their weight when the marketing is just as handcrafted as the game.
