Sankari Studios
Katoa
Defining a game to pioneer a genre.
Sankari Studios’ ambitious and altruistic project required a brand with the power to inspire mobile players to experience a new way to play. Empowering KATOA to pioneer the ‘gaming for good’ space, our brand strategy was designed to educate, build trust, and spark a new gaming movement.
Key Art
KATOA converts in-game actions into real-world conservation impact. But fundamental to success was a game brand that felt inclusive, premium, and, most of all, fun. Our brand bible and suite of ready-to-use visual assets, from logo lockups to textures and backgrounds, enabled the consistent rollout of the carefully crafted brand at launch and beyond.
Brand Identity
The KATOA brand embraced the light-hearted fun of casual mobile gaming without losing the heart and soul of a new kind of altruistic gaming experience. And the community responded, as players unlocked $50K for Earthday.org in 3 Weeks.
Design Examples
