The highly-anticipated next chapter of Destiny 2 was kicking off on June 9 with a global live-streamed keynote where Bungie were announcing some big changes to the beloved franchise.
This marked the start of our global partnership with Bungie for the Destiny 2: Beyond Light campaign. Beginning with 571 digital assets in 13 languages, we developed a design language befitting of the new direction Destiny 2 is headed; serving as a strong foundation for the campaign to come.
Working closely (and remotely) with the Bungie team and their media partner, we hyped the live event, directed audiences to tune in, and then drove pre-order sales in a highly-targeted, strategically-positioned first phase of the campaign.
It was a roaring success, mirroring the community and industry press excitement around the next chapter of Destiny 2, and we’re excited to share the next phases of work with you in the coming months.