Bungie
Destiny 2: Beyond Light
Reigniting a fanbase with a franchise-defining brand campaign.
More than just an expansion, Beyond Light needed to signal a bold new era for the franchise – while recapturing the awe-inspiring emotion of the original Destiny.
Driven by the CTA ‘Embrace Darkness’ – we developed a phased campaign to reignite the core fanbase and recapture lapsed players, stoking their anticipation for what’ to come.
![](https://www.datocms-assets.com/86373/1684326406-destiny_bl_hero.jpeg)
Campaign Case Study
![](https://www.datocms-assets.com/86373/1684326470-destiny_bl_casestudy.png)
Taking Destiny back to its roots by embracing a darker, more mature tone.
Frozen Moments
![](https://www.datocms-assets.com/86373/1684326565-destiny_bl_frozenmoments_1.jpeg)
![](https://www.datocms-assets.com/86373/1684326591-destiny_bl_frozenmoments_3.jpeg)
![](https://www.datocms-assets.com/86373/1684326577-destiny_bl_frozenmoments_2.jpeg)
Character Vignettes
![](https://www.datocms-assets.com/86373/1684326885-destiny_bl_vignettes_1.png)
![](https://www.datocms-assets.com/86373/1684326904-destiny_bl_vignettes_2.jpeg)
![](https://www.datocms-assets.com/86373/1684327140-destiny_bl_vignettes_3.png)
Beneath The Ice Weapons Tease
![](https://www.datocms-assets.com/86373/1684505885-bl_undertheice_cover.jpeg)
![](https://www.datocms-assets.com/86373/1684505927-bl_undertheice_1.png)
![](https://www.datocms-assets.com/86373/1684505938-bl_undertheice_2.png)
Every asset was devised with online shareability in mind, sparking conversation in a community always hungry for more information.
Working as the global lead creative agency to Bungie’s flagship title, we helped Beyond Light smash pre-order expectations before becoming the highest-earning Steam title upon release, surpassing Cyberpunk 2077, Football Manager 2021, and Among Us.
![](https://www.datocms-assets.com/86373/1684513045-bl_digitalcollage.jpg)
Website
![](https://www.datocms-assets.com/86373/1684505642-website_collage_v3.jpg)