Destiny 2

Heroing the community
to transform perceptions

Destiny 2 empowers gamers to carve their own heroic path through an ever-evolving universe. But how do we prove that to new audiences? We let one of the most passionate and welcoming communities in gaming speak for itself.

Starting with a shout-out to the community, real player stories provided the creative fuel. Combined with a revitalised visual identity, the resulting Heroes Welcome campaign was designed to transform expectations.

The campaign platform allowed for seamless influencer integration, with famous players including Uhmaayyze offering their own, unique stories, reinforcing our message: Destiny 2 offers every type of player a home.

We celebrated the community by empowering the community: In Destiny 2, all heroes are welcome.

More Work