Bungie
Destiny 2
Heroing the community
to transform perceptions
Destiny 2 empowers gamers to carve their own heroic path through an ever-evolving universe. But how do we prove that to new audiences? We let one of the most passionate and welcoming communities in gaming speak for itself.
![](https://www.datocms-assets.com/86373/1678712116-destiny2_1.jpg)
Starting with a shout-out to the community, real player stories provided the creative fuel. Combined with a revitalised visual identity, the resulting Heroes Welcome campaign was designed to transform expectations.
Launch Trailer
![](https://www.datocms-assets.com/86373/1678713206-bungie-destiny_2-heroes_welcome-original-0-00-35-08.jpg)
![](https://www.datocms-assets.com/86373/1678713325-bungie-destiny_2-heroes_welcome-original-0-00-29-10.jpg)
![](https://www.datocms-assets.com/86373/1678713339-bungie-destiny_2-heroes_welcome-original-0-00-55-12.jpg)
The campaign platform allowed for seamless influencer integration, with famous players including Uhmaayyze offering their own, unique stories, reinforcing our message: Destiny 2 offers every type of player a home.
Uhmaayyze Influencer Collaboration
![](https://www.datocms-assets.com/86373/1678713803-bungie-destiny_2-heroes_welcome_ft-uhmaayyze-2160p-0-01-11-22.jpg)
![](https://www.datocms-assets.com/86373/1678714006-ichi_x_bungie-destiny_2_ftp-heroes_welcome-bts_ft-uhmaayyze-original-0-00-32-21.jpg)
![](https://www.datocms-assets.com/86373/1678715071-ichi_x_bungie-destiny_2_ftp-heroes_welcome-bts_ft-uhmaayyze-original-0-01-41-14-4x3.jpg)
Visual Identity
![](https://www.datocms-assets.com/86373/1678714831-destiny_cropped.jpg)
Localised Digital
![](https://www.datocms-assets.com/86373/1678715355-destiny_digital_collage.jpg)
We celebrated the community by empowering the community: In Destiny 2, all heroes are welcome.
Community Feature Series
![](https://www.datocms-assets.com/86373/1678721852-destiny2_solarflair_thumbnail.jpg)
![](https://www.datocms-assets.com/86373/1678721460-destiny2_lilybean_thumbnail.jpg)
![](https://www.datocms-assets.com/86373/1678721896-destiny2_stevetee_thumbnail.jpg)