Deep Silver
Dead Island 2

Resurrecting an icon
through original storytelling

Long-awaited zombie sequel Dead Island 2 needed more than a trailer. To re-engage the masses, we used live action as a narrative wrapper, housing gameplay previews and demonstrating integrated Amazon Alexa Game Control technology.

Key to success was nailing a fourth-wall-breaking meta tone, steering into the game’s L.A. setting and toying with zombie tropes – while balancing the marketing component of demonstration in a way that felt organic and ownable.

The resulting 15-minute showcase, ‘Another Day in Hell-A’, was created in collaboration with ICHI’s sister agencies, FWS and Maverick, our game capture and production partners within the Keywords group.

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