PlayStation
Stellar Blade
Launching an icon
Partnering with Sony PlayStation and Shift Up, we helped shape the launch of 2024’s most buzz-worthy game, crafting a campaign that highlighted its artistry, depth, and gameplay.
Together, we built a campaign that taps into nostalgia and positions the title as a classic in the making; a true ‘moment’ in gaming culture.
The campaign strategy brought 12 unique concepts to life across 600 assets, spanning Sony’s social and digital channels. The result? Millions of views and an undeniable wave of excitement leading to a chart-topping launch.
-> 2, 546, 386 views
-> Most pre-ordered game of 2024
Demo Trailer
Character Vignettes
We introduced the game’s heroes with a series of vignettes showcasing their personalities and unique style.
Motion Comic
Expanding the game’s lore, we developed an interactive motion comic, localised in 33 languages and reaching over 100,000 views within 24 hours.
Combat Shorts
These bite-sized gameplay videos demonstrating combat depth and customisation earned over 385k combined views, keeping campaign engagement high.
Animated Marquettes: Tooth & Claw
Our creature-focused cinematic utilised clay models to create an atmospheric trailer, spotlighting the game’s imaginative monster design.
Documentary Series
Behind the scenes content provided an inside look at the creative minds behind the game, highlighting the creators’ pedigree.
The Journey: Episode 1
The Journey: Episode 2
Campaign Toolkit
We created a campaign toolkit to ensure a consistent digital rollout and a seamless global launch. Each piece was designed to reinforce the game’s AAA credentials while building anticipation for launch.
Accolades Trailer
Created to showcase the countless positive reviews from the gaming media, celebrating the game’s success.
