The fan’s the hero in this nostalgia inducing live action trailer.
After 16 years, Rome: Total War was gearing up for battle once again. For announce, we created a nostalgia-inducing trailer that dramatised players’ hiatus from the game – and imminent return as a commander to reclaim their empire. Punctuated with our bespoke 3D logo designed for every marketing touchpoint, the trailer was supplemented with a suite of assets for branding and social.
With over 1m views in the first week of release, our announcement recaptured the imaginations of die-hard fans and newcomers to the franchise alike.
Reigniting fan nostalgia with a meta-narrative that brings their dream gameplay experience to life.