Case Study

Introducing Lisbeth

To introduce the latest in the Millennium series (after a seven year hiatus), we tactically avoided the hacker plot and NSA coverups. This movie had a far stronger card to play…

Through a suite of social content, we presented Lisbeth Salander as a gloriously R-rated symbol of feminist power, and the heroine the world needs.

Lisbeth Stories
Time’s Up Countdowns