Sackboy: A Big Adventure

Capturing PlayStation
magic for a PC audience

To communicate Sackboy’s first-ever PC appearance, we knew that impressive technical specs weren’t enough – we needed to engage a younger audience, in an arena traditionally lacking platform heroes.

A bespoke typeface captured Craftworld’s signature handmade aesthetic, with localisable, motion-tracked supers. While breaking the 3rd person camera enabled us to get up close with Sackboy and friends, capturing subtle character animation fans had never seen before.

Our features and accolades trailers reimagined a familiar PlayStation icon, now ‘Perfectly Crafted for PC’, by communicating technical might through enhanced connection to the lead character.

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