Sony
Sackboy: A Big Adventure
Capturing PlayStation
magic for a PC audience
To communicate Sackboy’s first-ever PC appearance, we knew that impressive technical specs weren’t enough – we needed to engage a younger audience, in an arena traditionally lacking platform heroes.
Announcement Trailer
A bespoke typeface captured Craftworld’s signature handmade aesthetic, with localisable, motion-tracked supers. While breaking the 3rd person camera enabled us to get up close with Sackboy and friends, capturing subtle character animation fans had never seen before.
Our features and accolades trailers reimagined a familiar PlayStation icon, now ‘Perfectly Crafted for PC’, by communicating technical might through enhanced connection to the lead character.
Accolades Launch Trailer
