A complete rebuild of the 1998 cult and mainstream classic, Resident Evil 2 was taking its iconic brand of survival horror to a new generation. 21 years on we were responsible for getting them excited.
We created a suite of bespoke social assets designed to engage audiences with the horrors of Raccoon City in the build up to release. First was a series of 'Raccoon City Police Department directives'; a zombie apocalypse take on classic PD slogans to communicate the narrative and drive awareness. Second was a series of countdown videos to drive launch awareness pre-orders.
The assets were some of Capcom's highest performing of all time and with the critics raving, RE2 is set to break sales records.