Case Study

Anything but a hack job

Supercharged, scintillating, and striking, Puma’s Hacked Pack boots give players the ability to hack the game with speed, agility, and flair.
And that’s exactly what our suite of social videos communicated to audiences.

Featuring an absolutely bonkers bespoke music track and a tonne of custom-designed graphical elements, our tongue-in-cheek vids showed Puma’s star-studded lineup of players hacking the world around them with their own individual personalities shining through.

With some crafty editing, sound design, and a nod to retro video games, we successfully positioned the Hacked Pack as boots for the boldest of players. The social assets also reflect Puma’s fearless new direction in social video content; an all-out sensory assault that leaves viewers wanting more.



Social Videos