Bold content inspiring fans with a fearless new direction

Over several years we’ve helped Puma develop a bold, dynamic content strategy that has sparked a return to form for the brand, while raising the bar for the competition.Dynamic, attitude-fueled videos deliver a brash new identity, amplifying the tech-driven detail in the designs – and the personalities behind their athletes.

The result has been a fearless direction for this iconic brand that has resonated with fans, while proving instantly recognisable across every social channel.