You've heard of A/B testing, but together with Netflix we've taken it to another level.
That's right, everything you see in your Netflix library is tailored by your viewing habbits. And by defining a large range of thematic routes and designing artwork that speaks to them, we've been able to entice Netflixers into enjoying more world-class content.
The best part? Constant testing means every unique algorithm gets stronger, serving up more relevant and appealing options. Have a penchant for rockumantaries and irreverant comedies? You can bet your bottom dollar Jack Black will be all up in your feed.
User centric design developed from diverse thematic routes
Annihilation - Thematic Routes
Assets targeted and tested for an optimised and customised user experience
Van Helsing Season 2 - Digital Billboard
Van Helsing Season 2 - Display Art
Van Helsing Season 2 - ROAR
Personalised User Experience
Van Helsing Season 2 - Email
Highest performing display art recreated for out-of-home placements