Case Study

Driving pre-order excitement into a frenzy

With its triumphant return to console, Capcom’s legendary Monster Hunter series had the industry and mainstream press buzzing with the upcoming release of Monster Hunter World.

With a range of pre-order benefits available we created easy-to-understand infographics to drive sales through social and digital channels.

We then celebrated a long-running race of characters unique to the Monster Hunter universe with the Palico Creation video. By educating core fans on how to create their own feline friends we were able to generate excitement before release and communicate the fun and quirky Monster Hunter brand values. To really hammer things home, an accolades trailer was rolled out on launch.

 

PALICO TRAILER
ACCOLADES TRAILER

Entertained both new and seasoned hunters to drive pre-orders

INFOGRAPHICS

Easy-to-understand infographics for digital and social promotions