Case Study

Metro on the move

After 9 years on PC and console, the Metro franchise was going portable. The release of Metro Redux on Nintendo Switch was a huge opportunity to delight die-hard fans and take the immersive, post-apocalyptic gameplay to a whole new sect of gamers. 

Iconic Metro immersion: now portable on Switch. This was the heart of our creative strategy. 

Our announcement trailer took viewers from the gameplay tunnels into the real world, subtly revealing the arrival on the new platform. Our launch trailer then harnessed the Switch to seamlessly transport a real gamer to begin their dangerous journey within the post-apocalyptic Metro world, showing off the immersive power of the iconic title.

Teaser Trailer
Launch Trailer
Key Art