Case Study

From cult hit to mainstream masterpiece

After the critically acclaimed Metro 2033 and its sequel, Metro: Last Light, the cult-hit series returns in February 2019 with its third and most ambitious instalment yet: Metro Exodus.

Right from the game's inception through to its gritty campaign, our full suite of skills have been put to the the test; positioning Exodus as the AAA title it's going to be.

From the announcement key art, website, logo sting, and 2017 E3 trailer all the way to the seasonal campaign key art, full-fat website, 2018 E3 trailer, and everything in between, the story of Artyom's epic journey across post-apocalyptic Russia is exciting global audiences and building hype for its 2019 release.

TEASER KEY ART - E3 2017
KEY ART - SEASONAL

Repurposing photography and bespoke key art for press coverage

Game Informer Cover

Creating a visual identity reflective of game narrative and brand values

LOGO DESIGN & STING

Packaging key art for purchase points

GAME BOX ART

Showcasing the experience on the biggest stage in games

E3 2018 TRAILER AND WALKTHROUGH

Building a hub fit for a AAA title

WEBSITE