PLAION
Kingdom Come: Deliverance II
Bringing 1403 to 2025
For Kingdom Come: Deliverance II, PLAION and Warhorse Studios challenged us to take the cult hit mainstream with a social-first launch campaign.
This meant engaging two very different groups at once. Long-time fans expected bulletproof historical accuracy. Newcomers needed a reason to care about a medieval RPG with no magic, dragons or fantasy tropes. To win both, we couldn’t rely on gameplay, but had to make the 15th century feel alive.
Championing the game’s pillars with sharp humour and unapologetically nerdy detail, each piece of content was crafted to satisfy the purists and convert the curious.
The result? A wave of social buzz that helped drive sales five times higher than the original’s first month.
-> 19 million views across TikTok, Instagram & Facebook.
-> 1 million copies sold within 24 hours.
Medieval Print Ads
How to Win Friends and Influence Peasants
A Guide To Combat
The Chicken Slayer
Kuttenburg's After Dark Series
Character Vignettes & Loadouts
Our campaign used current trends and social humor to reframe medieval life through a modern lens, with a suite of 100+ bespoke video and static assets that consistently showcased the historical accuracy of the game.
