Case Study

Sharing the scare

We challenged moviegoers to step inside Sony Pictures’ epic space thriller, LIFE, and experience the fear first hand. Armed with integrated social sharing, our LIFE Scare Booths provided over 10,000 hair-raising 4D experiences and horrified user reaction videos, ready to infect social media.

With over 5 million impressions the international campaign successfully presented LIFE as “the most intense movie experience of the year”, combining innovative technology with one irresistible question...

Can you handle LIFE?

Traveled to over 14 international locations and scared more than 10,000 guests


Groundbreaking 4D scares utilising integrated analog technology

Social Integration