Case Study

Hyping it up for the masses

Sony called us up and we said "Hey Sony", and they said "Help us promote this amazing RPG", and we said "Done".

So we focussed on one of the coolest things in Horizon Zero Dawn, the Machines. Working closely for five months with the team at Guerilla Games, we created bespoke icons, animations, transitions, and used in-game renders to produce deeper-dive vignettes for these mechanised beasts.

Sony was all, "Woahhhh" and we were like, "Totally".

The vignettes garnered millions of views across tonnes of owned and earned media. The game was Sony’s most successful new franchise launch, and beat Zelda for top spot in the sales charts.


Highlighting detailed gameplay elements with a bespoke approach 


Combining game and 3D assets