Case Study

An invitation you can’t refuse

To encourage widespread download of the iconic brand’s latest mobile game, we engaged adult Potter fans with a TV Commercial loaded with cinematic nostalgia.

For maximum emotive clout, the spot cleanly presents the game’s core proposition - the opportunity to enrol as a student at Hogwarts School of Witchcraft & Wizardry. And the most magical part of that? Receiving a coveted acceptance letter - not by post, of course, by owl!

Behind the Scenes