Case Study

A brand that excites a new
decade of fans.

With the Premier League and numerous top European clubs sporting fresh brand looks across the last few years, Football Manager needed to follow suit. Working closely with Sports Interactive, we devised a bold new colourway and brand identity in-keeping with a modern football look and feel.

The result was able to roll out across all communications and the game’s mobile, console, and PC versions – assuring a unified brand in and out of game, for a new decade of fans.


Brand Refresh
Brand Elements & Colour Palette
Brand Guidelines and Digital Toolkit

Evolving Football Manager from its PC roots to align with a modern football look and feel.

Google App Store Video
Main Key Art
Supporting Key art