Case Study

A New Era in Football Management

Our work on the new season of Football Manager saw us taking the legacy game into the next decade.

We conducted a brand refresh to ensure the team at Sports Interactive could robustly roll out their comprehensive in-game, social, digital, and ATL communications for years to come, alongside concepting and shooting their new range of key art for multiple versions of the game.


Brand Refresh
Brand Elements & Colour Palette
Brand Guidelines and Digital Toolkit
Google App Store Video
Main Key Art
Supporting Key art