When you amass over 14 million players worldwide, you're doing something right. But the larger your player base is, the less aware wider audiences are of your game. Step-in ICHI, and step into FFXIV.
With a supers-led gameplay trailer that calls out key selling points through an aspirational narrative, 'Step Into FFXIV' rouses viewers to take the leap and download the free trial for what is truly a huge, immersive journey. Written, designed and edited to be segmentable, a range of cut downs were made to be used in highly targeted performance marketing activity, attracting different tiers of players to the epic MMORPG.