Case Study

Branding a legacy

From humble Facebook beginnings to a legacy brand with 400 million lifetime players and 10 years of market dominance, the latest FarmVille game marked an important next step for Zynga. We needed to communicate that this was a total overhaul whilst staying true to the legacy brand and dedicated players. 

Through creation of the FarmVille 3 logo alongside a robust brand personality and tone of voice, we established an impactful brand identity that will serve the irreverent, whimsical game for years to come.


Primary Logo - Single Line & Stacked
Logo Variant - World
Logo Variant - Wooden Holding Device
Logo Variant - Clean
Logo Variant - Mono & Icon