Case Study

Next-Gen Mayhem

What keeps us coming back to sport? It’s the rivalries, the comebacks, the narrative adrenaline that makes this the game of the season. So when Sony and Lucid Games introduced us to PS5 title Destruction AllStars, we knew we wanted to present its mayhem-fueled carnage through the lens of an actual sport. Then take it a step further.

Destruction AllStars TV was born: a platform for communicating all the crazy drama, memorable characters, and high-energy action the game had to offer, through an immersive lens. 

Fans engaged from the outset, making excited comparisons to Twisted Metal (throwback), and calling for Rocket League players to make the switch. 4000 YouTube comments later, our campaign continues to maintain the hype. Stay tuned for next season.  

OVERVIEW TRAILER - MONDAY NIGHT MAYHEM
Communicating sport wasn’t enough.
We wanted to start the fans’ journey into Destruction AllStars from the first trailer. We wanted to take gamers in-world.
CHARACTER TRAILER - ALLSTAR LINEUP
LAUNCH TRAILER - MAYHEM STARTS NOW