Case Study

Next Gen Mayhem

What keeps us coming back to sport? It’s the rivalries, the comebacks; the narrative adrenaline that fuels the game of the season. So when Sony and Lucid Games introduced us to their newest PS5 release, Destruction AllStars, we knew we wanted to present its mayhem-fueled carnage through the lens of an actual sport. Then take it a step further. 

We wanted to start gamers’ journey into Destruction AllStars from the first trailer by taking them inside the dynamic world: presenting it as an established blockbuster event.

Destruction AllStars TV was born: a platform for communicating all the crazy drama, memorable characters, and high-energy action the game had to offer, through an immersive lens.



Monday Night Mayhem - Overview Trailer
Launch Trailer
Meet Your AllStars