Case Study

Leveraging the World's most inviting gaming community.

Destiny 2 empowers gamers to carve their own heroic path through an ever-evolving universe. But how do we prove that to new audiences?

We let one of the most passionate and welcoming communities in gaming speak for itself. We started with a shoutout to the community and then used real player stories as the creative springboard to evolve expectations of the legendary franchise.

Using a bold new visual direction our creative proves how Destiny 2 offers every player type a home to create their own superhero story, to be whoever they want, and play however they want, together.

Spanning campaign strategy, key art, digital, and social, the resulting 'Heroes Welcome' campaign is now live with our lead video asset already inspiring the community. We’re incredibly proud of our ongoing partnership with Bungie and look forward to sharing more work throughout 2022.

Key Art