Case Study

Hello Huayra

To celebrate both the in-game and worldwide release of the Pagani Huayra BC Roadster, we visited Pagani HQ in Modena, Italy to speak to Horacio Pagani himself and, naturally, take the magnificent vehicle for a spin on the race track. 

We focussed on the legend behind the iconic hypercar, and his approach from both a design and engineering perspective, to evoke and align the CSR2 and Pagani principles in this collaboration of like-minded brands.


Huayra BC Roadster

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