Case Study

Legendary for a reason

To celebrate CSR2 introducing 16 legendary cars as part of their new in-game Legends pack, we created a trailer to highlight their emotional impact on car lovers through time.

Focusing on three legends from the 70’s, 80’s, and turn-of-the-millennium, we aimed to capture the nostalgia they evoke to communicate the message that these incredible vehicles were not only head turners then, but they’re still turning heads today.

The Legends trailer was CSR2’s most successful video content to date in terms of views and shares in 24 hours, creating an emotional hook for players to get involved and play. Hit the button for ultimate funk, synth and hip hop vibes.

Legends Trailer
The Cars