Case Study

Celebrating 70 years of Porsche

One of the most respected and successful brands in automotive history, the #1 drag racing game of all time, and yours truly. Together we celebrated 70 years of Porsche by profiling four legends and their Porsches that together, epitomise the iconic brand.

Coinciding with their cars being released in CSR2, we created four editorial videos, each with their own distinct flavour. Shot at Silverstone Raceway in the UK, Tokyo, LA, and Santa Cruz, each episode honed in the contributor’s background and history with Porsche, their unique take on the brand’s legacy, and of course the specific Porsches that define their own personal legacies and identification with the
German superpower.

With new fans and existing players alike flocking to the game to be a part of the celebration, our emotive, inspiring, and just plain cool content successfully positioned the brand partnership and we’re even more excited for the next 70 years. 


Happy birthday, Porsche.

Mark Webber
Akira Nakai
Magnus Walker
Bruce Canepa
Porsche Ident
The Team