Case Study

Be the action hero

Sony’s flagship 2019 PS VR title: Blood & Truth, casts players as the lead actor in their own blockbuster action movie, single-handedly taking on the crime-ridden London underworld in a thrilling VR experience.

Our live action TVC and digital trailers embraced the action hero in all of us, match-cutting the dynamic movements you make as a player with gameplay capture to sell the immersive, fast-paced nature of the game.

Ensuring an efficient use of our bespoke assets, a suite of social countdown videos were created from the trailers to build hype for the games release and drive pre-orders.


Television Commercial

Over 117,000 views across social media

Countdown Videos