TEENAGE MUTANT NINJA TURTLES
For the latest Paramount Pictures spectacular, we created a suite of shareable digital experiences, leading to an avalanche of user generated content and a socially engaged audience prior to movie release.
First, we gave fans the chance to rock the iconic Ninja mask themselves. After choosing a favourite Turtle (everyone has one), fans could simply take a selfie or upload a photo to the Rock The Mask site. Allowing for heroic angles and expressions, a mask was applied to the image before outputting as an animated profile video and cover photo - ready for Social Media. Eager users could then join the international fanbase by adding their selfie to a huge digital mosaic poster.
We then encouraged fans to design their own cheesy masterpiece using our digital pizza creator. Add, rotate and rearrange a wild combination of toppings, click the bake button for extra toasted flourish, then download or share. Whether attempting weekly challenges (such as creating the “Leonar-dough Deluxe”) or going full Picasso - the Art of Pizza proved fiendishly addictive.