WHERE WILL YOU

DRAW THE LINE?

Don your VR devise and immerse yourself in the murky world of The Assembly - a mysterious organisation experimenting outside the constraints of government scrutiny and society’s morals.

Unlike within the game’s dual perspective narrative, the decision to create keyart and branding for the title, was a clear choice. Combining a sense of cinematic drama with an edge of corporate pharmaceutical creepiness, we designed a complete visual identity for the game, establishing a sophisticated presence within the VR landscape.

Following this, we went on to create a narrative led E3 trailer, delving deeper into the story to draw perspective VR pioneers further into the mystery.

LOGO

KEYART

BRAND PATTERNS

BRAND ICONS