RESIDENT EVIL 7
HORROR COMES HOME
A cross-platform launch campaign put fans back inside the world of Resident Evil, for the first-person ‘reboot’ of this iconic franchise.
Fans new and old were exposed to the creepy world of the Baker family and their Louisiana plantation, with online banners, print and digital out-of-home ensuring there was nowhere to hide in the run-up to launch.
Horror really came home across social channels: An interactive Facebook Canvas invited the unwary to ‘Meet the Bakers’, with fans able to turn themselves into one of the terrifying ‘Molded’ via our animated Snapchat lens. A buzzworthy EU launch campaign, contributing to a Number One release for the franchise.