KEEPING IT

REAL

Rock Band, the genre connoisseur's choice, is all about the music. Real musicians, not celebrities. Rock clubs not pyrotechnics. Indie not major label.

So, creating keyart for the highly anticipated Rock Band 4 required us to embody the independent spirit and unpretentious roots of rock and roll, with complete authenticity. How did we go about this? Host a real gig in a real venue filled with real music fans, of course!

Shot by renowned rock photographer Gregory Nolan, we pulled off some great images, as well a party to remember. Encore!

KEYART CLOSE-UPS

PACK ARTWORK

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