When Monster Hunter’s dedicated fanbase aren’t playing the game, they’re talking about it. Our quest: amplify that conversation and turn online buzz into offline engagement.
As a retained agency, we’ve worked with Capcom’s community managers (and our own, in-house Monster Hunters) to deliver a harmonious and comprehensive social media plan: from strategy and scheduling, to final delivery of creative. A rich and varied raft of content has quickly earned a 25% increase in engagement – without any media spend.
To energise fans away from the screen, we’ve introduced Monster-inspired crafts to make and share. And best of all, fellow Hunters can now send animated emojis to one another, thanks to our custom Monster Hunter sticker pack. Quest clear!