Our work with the post-apocalyptic Metro franchise began with the very first title, Metro 2033.
That successful trailer campaign led us to create a whole new series of assets for the second title, Metro Last Light, The biggest of those was 'Enter The Metro', an epic live-action announce trailer shot in Kiev, Ukraine. With this high impact piece garnering over 4 million hits in four days, and week one sales for Metro Last Light eclipsing lifetime sales for it's predecessor, it's no wonder that after 6 years, Deep Silver still choose ichi to work across the franchise.
Next, they enlisted our help to ensure the success of the ambitious remaster project of both Metro 2033 and Last Light.
Kickstarting the campaign was the bleak visual identity including logos, keyart and packaging. The gripping announcement trailer sucked fans back into the dark world of post-armageddon Moscow. And with the epic launch trailer, gamers were eager to pick up their oxygen mask and fight evil (and often mutated) scum. To explain all the impressive gameplay and visual updates, an informative BTS featurette was created.
With the game shooting straight to number one in the UK sales chart, the campaign had a major impact on the game’s unprecedented success.