ichi Worldwide
Final Fantasy XV | ichi Worldwide

FINAL FANTASY XV

LAUNCH CAMPAIGN

See The Work
Life | ichi Worldwide

LIFE

EXPERIENTIAL
SOCIAL CAMPAIGN

See The Work
Metro | ichi Worldwide

METRO

FRANCHISE

See The Work
Horizon Zero Dawn | ichi Worldwide

HORIZON ZERO DAWN

SPOTLIGHT VIDEOS

See The Work
RESIDENT EVIL 7 | ichi Worldwide

RESIDENT EVIL 7

LAUNCH CAMPAIGN

See The Work
MONSTER HUNTER | ichi Worldwide

MONSTER HUNTER

SOCIAL CONTENT

See The Work
Teenage Mutant Ninja Turtles | ichi Worldwide

TEENAGE MUTANT NINJA TURTLE

ONLINE ACTIVATIONS

See The Work
Thunderbirds Are Go | ichi Worldwide

THUNDERBIRDS ARE GO

WEBSITE & CONTENT

See the work
Disney Infinity Franchise | ichi Worldwide

DISNEY INFINITY

FRANCHISE

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ichi Worldwide

MISSION: IMPOSSIBLE

ROGUE NATION

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Guild Wars 2: Heart of Thorns | ichi Worldwide

GUILD WARS 2

DIGITAL CAMPAIGN

See The Work
Blade & Soul | ichi Worldwide

BLADE & SOUL

CAMPAIGN

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The Elder Scrolls Online | ichi Worldwide

THE ELDER SCROLLS ONLINE

TRAILER CAMPAIGN

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Defiance | ichi Worldwide

Defiance

360 Campaign

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GUILD WARS 2

TAKE A JOURNEY DEEPER

The world of Guild Wars 2 was about to change forever... From 4m fans to 7m (and counting) in the wake of our digital campaign.

Our quest: prepare players to enter the world of Guild Wars 2, announcing the main title’s transition to free-to-play while fuelling anticipation for its expansion, Heart of Thorns.

Through a phased campaign spanning the US and Europe, targeted digital media spread the word, driving fans to the information they craved. The fully redesigned Guild Wars website features responsive design to digestibly collate and tease detailed game information, creating the ultimate content hub.

Asserting the game as a long-term proposition for new and existing fans alike, the Journey Into Guild Wars campaign has helped maintain veteran loyalty, whilst nearly doubling the core user-base.

guild wars 2: heart of thorns website

 

INTERACTIVE TRAILER

 

PHASED & TARGETED ONLINE ADVERTISING