Hard to imagine but back in 2013, Disney Infinity wasn't the biggest video games franchise on the planet...
Three game iterations and 7m units later, and here we are!
As trusted brand guardians, ichi have worked on Disney Infinity's global brand and marketing from the very beginning, welcoming both Pixar and Marvel to the family along the way.
With the arrival of Disney Infinity 3.0, it's been our job to introduce Star Wars to an elated fanbase, leveraging excitement to drive an award winning multi-channel campaign spanning keyart, TVCs, digital content, interactive events and more.
In the ultimate sandbox where anything goes, who knows what's next? Whatever lies in store, we've helped establish an evergreen brand identity and communications platform that will continue growing alongside the game's ever-expanding universe...