ichi Worldwide
Final Fantasy XV | ichi Worldwide

FINAL FANTASY XV

LAUNCH CAMPAIGN

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Life | ichi Worldwide

LIFE

EXPERIENTIAL
SOCIAL CAMPAIGN

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Metro | ichi Worldwide

METRO

FRANCHISE

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Horizon Zero Dawn | ichi Worldwide

HORIZON ZERO DAWN

SPOTLIGHT VIDEOS

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RESIDENT EVIL 7 | ichi Worldwide

RESIDENT EVIL 7

LAUNCH CAMPAIGN

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MONSTER HUNTER | ichi Worldwide

MONSTER HUNTER

SOCIAL CONTENT

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Teenage Mutant Ninja Turtles | ichi Worldwide

TEENAGE MUTANT NINJA TURTLE

ONLINE ACTIVATIONS

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Thunderbirds Are Go | ichi Worldwide

THUNDERBIRDS ARE GO

WEBSITE & CONTENT

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Disney Infinity Franchise | ichi Worldwide

DISNEY INFINITY

FRANCHISE

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ichi Worldwide

MISSION: IMPOSSIBLE

ROGUE NATION

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Guild Wars 2: Heart of Thorns | ichi Worldwide

GUILD WARS 2

DIGITAL CAMPAIGN

See The Work
Blade & Soul | ichi Worldwide

BLADE & SOUL

CAMPAIGN

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The Elder Scrolls Online | ichi Worldwide

THE ELDER SCROLLS ONLINE

TRAILER CAMPAIGN

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Defiance | ichi Worldwide

Defiance

360 Campaign

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MASTER THE ART OF

REVENGE

Ready to break the genre mould with its mix of revenge, Qing Gong action and (ahem) eye-popping characters, Blade & Soul, the Eastern martial arts classic, is coming to the West.

Our job was to ensure the title's warm reception from the eagerly awaiting fans and new audiences alike. From brand strategy to a multi-asset campaign, our goal was simple: retain the authenticity of the Korean original whilst asserting its quality as a slick and artfully made addition to the world of MMO gaming.

With four trailers and a suite of keyart released so far (and plenty more to come), the art of revenge is poised to make a comeback...

KEY ART

MNEMONIC

 

TRAILERS