BATMAN: ARKHAM KNIGHT

DIGITAL CAMPAIGN

The digital campaign Gotham deserved earned the Arkham franchise its strongest launch yet.

Our brief: Maximise the impact of existing assets, including Keyart and trailers to create high impact digital content announcing the worldwide arrival of Batman: Arkham Knight.

Spanning pre-order and launch phases, bespoke takeovers and interactive banners accommodated multiple retailers within the same space. Upon launch, Batman: Arkham Knight rose to the top of the international charts as the most successful release in the series to date.